The Wiimote, Microsoft Surface, Apple’s iPhone, and other emerging technologies radically reinvent the way that people interact with digital technologies. Learn how.

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Tags: Internet-Advertising, Internet-Marketing, Affiliate-Marketing, Online-Advertising

Instead of waiting for gaming partners to contact advertisers with relevant product placements or licensing deals, marketers should take a proactive role in identifying the next massive franchise.

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Tags: Online-Advertising, Advertising, Media, Internet-Marketing

Author Andrew B. King packs in valuable tips about search engine, PPC, and conversion-rate optimization.

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Tags: Internet-Marketing, Internet-Advertising, Affiliate-Marketing, Online-Advertising

Our industry affords us a pretty good living — the people are friendly and helpful for the most part — and the work is interesting. We should have no problems digging into our pockets occasionally to give to charity. In today’s SEM Crossfire column, “Charity Events: Search With a Cause,” Frank Watson and Chris Boggs share your next opportunity to do so: next Monday in New York.

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Tags: Marketing, Internet-Advertising, Advertising, Affiliate-Marketing