“We’ve listened to you, we’re improving our service and our facilities, and it’s time to have a new look.”

The old dog is getting a new look.

Greyhound Lines Inc. says it has spent $60 million over the past three years to freshen up its fleet of 1,250 buses and its largest terminals.

Next, the company plans an advertising campaign designed to bring back former customers and attract new riders between 18 and 24, and Hispanics.

Greyhound officials say the makeover is part of an upgrade that began in 2004, when the company eliminated many small-town stops and routes to speed up service between larger cities. Read more

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Tags: Afilliate-Programs, Affiliate-Marketing, Internet-Advertising, Media

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