“In the new IAC, it’s going to be a flagship brand”

NEW YORK (Reuters) - IAC/InterActiveCorp said on Wednesday that company executive Jim Safka would become chief executive of its Ask.com search unit, its latest executive shift ahead of a major restructuring.

Safka’s appointment is effective immediately, IAC said. He will also retain his role as CEO of Primal Ventures, an investment arm of Internet conglomerate IAC.

Safka previously served as CEO of Match.com, IAC’s online dating company, from 2004 to 2007. He replaces Jim Lanzone, who is moving to venture capital firm Redpoint Ventures as entrepreneur-in-residence. Read more

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Tags: Affiliate-Marketing, Afilliate-Programs, Internet-Advertising, Marketing

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