Archive for March, 2008

Sacramento Bee names new publisher

Monday, March 31st, 2008

“Under Janis’ direction, The Sacramento Bee earned many of journalism’s highest awards, while enthusiastically embracing digital opportunities”

The Sacramento Bee on Monday named a new publisher to guide the newspaper as it struggles with declining revenue and tries to extend its reach on the Internet. via Belleville News-Democrat

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Food Price Inflation Changes How We Shop

Monday, March 31st, 2008

“We are being more selective. We have got to find the cheapest price.”

Steadily rising food costs aren’t just causing grocery shoppers to do a double-take at the checkout line - they’re also changing the very ways we feed our families. via Fort Wayne Journal Gazette

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Sony launches mobile movie network in US

Monday, March 31st, 2008

“We’re not doubling down and saying it’s only about longform”

Sony Pictures Television is looking to launch the first movie network on mobile phones in the United States. via The New Zealand Herald

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Think Outside The Swimsuit

Monday, March 31st, 2008

Get your mind out of the gutter. This interactive campaign coincided with the launch of the 2008 Sports Illustrated swimsuit issue, yet this is the first time I’ve heard of it. Then again, I’m not the target audience. Taco Bell partnered with SI swimsuit model Daniella Sarahyba and created a Web site, created by Draftfcb Orange County, that transforms visitors into virtual photographers on a photo shoot on Grand Cayman Island. SOURCE

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