Much is made of the disparity between the share of a user’s attention that is directed online and the share of brand dollars that are spent on the Internet. This disconnect results from myriad factors, and the indictments of out-of-touch agencies that need to “get with it” or face extinction are numerous, but the finger rarely points back at the Internet. The fact of the matter is, even if advertisers doubled their online spend this year, there would be no way to absorb that influx of capital accountably. Today, the solutions available to advertisers online simply do not allow marketers to effectively communicate their brand message at scale. SOURCE

Tags: Marketing, Internet-Advertising, Affiliate-Marketing, Afilliate-Programs

This entry was posted on Monday, March 10th, 2008 at 6:16 am and is filed under Online Advertising, Internet Marketing, Media News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.