Deconstructing Search Engine Bias
Over my last two columns I’ve looked at activist-initiated campaigns to provide deeper insight into the way people use search engines. One additional insight I gained from talking with activists and reviewing their campaigns is the increased importance on search as editorial, for both natural and paid search. Considering both a searcher’s trust, and that search results can also be viewed as editorial content, I thought it would be interesting to switch gears and explore the topic of search engine bias, particularly for the purpose of helping the average searcher better understand and think more critically about his or her search engine results. SOURCE
Tags: Affiliate-Marketing, Marketing, Internet-Marketing, Media
