You can expect to lose at least one third to one half of your email database every year due to list churn. For many marketers, a significant percentage of this churn results from a poorly implemented email-address-change procedure. Or worse yet, they have none at all. When you don’t help subscribers change addresses, not only will you lose more of them than you need to, but you also throw away the money you spent to acquire them, as well as significant potential revenue. SOURCE

Tags: Online-Advertising, Media, Advertising, Affiliate-Marketing

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