Since economies of scale seem to be a foreign concept to carriers, per-message pricing for SMS has gone up despite the incredible escalation in usage. My daughter is feeling the pain — and it is almost chilling that the telcos have become so transparent, even to a 15-year-old. “They are just trying to get us to sign up for the expensive bundles plan,” she says. Pressure for better texting plans will only increase as more publishers use them as an alerts channel. SOURCE

Tags: Advertising, Internet-Marketing, Afilliate-Programs, Marketing

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