IAB Best Practices Champion Transparency And Consumer Protection
The digital performance marketing industry is tackling a number of important issues as it evolves into a more mature medium. Recent Performance Insider columns seem to revolve most frequently around increased government scrutiny of industry practices. It is therefore my pleasure to announce the release of the culmination of a proactive industry effort to collectively raise the bar: the IAB Lead Generation Committee’s “B2C and B2B Best Practices for U.S.-based Advertisers and Publishers.” This document directly addresses industry practices that are susceptible to misconduct and lays a clear path for companies that wish to operate as responsible corporate citizens. SOURCE
Tags: Afilliate-Programs, Marketing, Affiliate-Marketing, Online-Advertising
