I?m With the Band
For years now, mobile marketing executives have been telling me that clients always come to them asking to “get into mobile” without really knowing why. Portraying themselves as heroes saving befuddled, unhip brands still dusty with Stone Age media ash, the narrative plays out the same way every time. The mobile-wise guru helps these Neanderthals determine their real “marketing goals,” and implement “innovative solutions” that “leverage the unique properties of mobile.” Within weeks they have taken Trog the hairy-toed brand manager from his “Gotta get me some of that mobile stuff” ignorance into hip young text-to-win campaigns that place him on the bleeding edge of tomorrow. SOURCE
Tags: Internet-Marketing, Media, Internet-Advertising, Affiliate-Marketing
