Incentivizing subscribers with discounts and free shipping to spur sales is core to ecommerce newsletters. What’s less common is using incentives to drive other email and online behaviors. Here are some of the behaviors — from the most common to the more exotic — that the largest online retailers have been trying to encourage with discounts, sweepstakes and other carrots. SOURCE

Tags: Marketing, Media, Afilliate-Programs, Online-Advertising

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