Leverage Your Unsubscribes
A recent In-Box Insiders discussion was whether a click on the unsubscribe link in an email should be included in the response rate calculation, as would a click on a product link. While most agreed that this negative action should not be counted as a positive, Stephanie Miller, vice president of strategic services for Return Path, made this excellent point: “I don’t think unsubscribes are negative. They are simply feedback — and as such, are positive in that they are actionable for marketers who care about creating solid subscriber experiences. There are lots of reasons why someone wants off the list, and usually it’s an indication of relevancy.” SOURCE
Tags: Internet-Marketing, Afilliate-Programs, Internet-Advertising, Affiliate-Marketing
