[Research] “One of the things that surprises marketers, particularly those who have been using the media for several years, is how the costs are rising,” says Oneupweb’s Tim Kauffold. “They think, ‘Why doesn’t the same dollar buy me the same volume it used to?’ But there are really big inflation numbers with cost-per-click. It’s still a great avenue, but as more folks jump in, costs are going higher.”

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Tags: Media, Marketing, Afilliate-Programs, Advertising

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