Clients of Google’s audio ad service are getting a new set of analytic tools to measure the impact of their audio advertising, using the online back-channel. The new audio component of Google Analytics allows them to overlay details of radio advertising, including timing and placement, on their Web site traffic reports. Google says this will measure the success of ads in driving traffic to advertisers’ Web sites.

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Tags: Online-Advertising, Marketing, Advertising, Internet-Advertising

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