Pity the poor advertiser. A crippled economy has arrested consumer spending. Television strains to bolster its diminished mass-market might. More accountable online metrics search for reward in an uber-fragmented maze. The business of buying, selling and creating ads is up for grabs. Still, unprecedented opportunity for innovation lurks amid the chaos. TV broadcasts have to give advertisers more online exposure.

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Tags: Internet-Advertising, Marketing, Online-Advertising, Advertising

This entry was posted on Monday, March 10th, 2008 at 6:46 am and is filed under Internet Marketing, Media News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.