Internet advertising spending is bloated — post-Thanksgiving-dinner, can’t-button-the-top button, bloated. I am not referring to the projections that have global online ad spending exceeding $35 billion in 2008, nor the Web usage driving this advertising interest. I am not suggesting the power of online advertising is overstated. What I am saying is that Internet ad spending is grossly inflated because of the way the inventory is bought and sold. SOURCE

Tags: Afilliate-Programs, Internet-Advertising, Marketing, Online-Advertising

This entry was posted on Monday, March 10th, 2008 at 4:16 pm and is filed under Online Advertising, Internet Marketing, Media News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.