Last week, MediaPost was kind enough to publish my first book, “Trials & Defibrillations: Interactive TV in the U.S.” It is a compendiasaurus, a term that my wife coined, of historical and present day adventures (deployment and advertising) in the burgeoning iTV realm primarily focusing on the four major sectors: Video on Demand, Addressability, Interactive Program Guides and Digital Video Recorders. The following pages contain excerpts and set-ups from each. SOURCE

Tags: Internet-Marketing, Affiliate-Marketing, Advertising, Marketing

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