VOD is television. It may be the red-headed stepchild in the television family, but make no mistake about it — it is still television. Why do agencies treat it differently? More importantly, if they make such a stink about the shortcomings in VOD, why are these same people not screaming bloody murder about local broadcast television? I am all for smart, articulate voices with digital experience entering the fray, but attacking VOD for not being Internet advertising is not very insightful. Ad-supported VOD is a set-top-box-based technology, and as such should be evaluated against other local television advertising opportunities.

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Tags: Online-Advertising, Marketing, Advertising, Affiliate-Marketing

This entry was posted on Monday, March 10th, 2008 at 2:36 pm and is filed under Internet Marketing, Media News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.