Since the now in/famous “frienemy” title given to Google by the keepers of Madison Avenue, the question has loomed; Is Google friend or foe to the advertising agency community? Google’s real goal is to be THE advertising OS (operating system) through which all advertising decisions are planned, executed and measured. The announcement at the 4As conference of an integrated dashboard for agencies is simply the latest evolution of this strategy

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Tags: Advertising, Internet-Marketing, Online-Advertising, Internet-Advertising

This entry was posted on Tuesday, March 11th, 2008 at 11:30 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.