Research Brief: Integrated Marketing The Trend, But Only Halfway There
According to new research by the Association of National Advertisers, in partnership with Guideline Inc, only 13 percent of senior marketers are very satisfied with their company’s marketing structure despite a growing trend to centralize the marketing function and integrate its disciplines. And, while 37 percent of executives surveyed say their marketing department interacts and advises their company at a higher level now than two years ago, only 21 percent say that marketing interacts at the C-level.
Tags: Affiliate-Marketing, Marketing, Online-Advertising, Internet-Advertising
