“Given this company’s appalling history of targeting children with sexualized marketing and clothing, no public health institution should be advertising Abercrombie & Fitch”

A children’s advocacy group wants to keep a children’s hospital from putting clothing retailer Abercrombie & Fitch’s name on a new emergency room.

Abercrombie, known for its racy marketing campaigns aimed at teenagers, has pledged $10 million toward the construction of the emergency department at Nationwide Children’s Hospital in Columbus.

The Boston-based Campaign for a Commercial-Free Childhood on Tuesday urged the hospital to drop any plans to put Abercrombie’s name on the project, pointing to research that has shown a link between sexualized images of teens in the media and mental health problems in girls. Read more

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Tags: Media, Internet-Marketing, Online-Advertising, Afilliate-Programs

This entry was posted on Wednesday, March 12th, 2008 at 9:15 am and is filed under Online Advertising, Internet Marketing, Media News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.