Think about this when you are doing your first kids’ TV upfront deals in the coming weeks: 50% of the time kids are only watching with one eye. Half of kids nine- to 17-years-old are looking at TV at the same time as they’re fooling around on the Internet, and 17% of the time they are influenced by the Internet in deciding what to watch on TV. More importantly, 47% say they focus their attention primarily online — TV is a secondary attention. SOURCE

Tags: Affiliate-Marketing, Media, Online-Advertising, Advertising

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