[Retail] “We have always had two kinds of advertising campaigns: the more socially aware, the ones we did with the UN, and more product focused ads,” says a spokesperson. “Since the ’80s, we realized the power we have from a communications perspective. It’s not about our trying to get something out of it; it’s a commitment the company has towards certain organizations that should have more exposure.”

SOURCE

Tags: Internet-Advertising, Internet-Marketing, Online-Advertising, Advertising

This entry was posted on Wednesday, March 12th, 2008 at 7:55 am and is filed under Internet Marketing, Media News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.