[Technology] In movie projection rooms, ads are matched with movie content, whether rated PG or R, from the network center in Denver. “I can assure you that everything we do in the lobby will be appropriate for families,” says National CineMedia’s Cliff Marks. “The beauty of digital advertising is that we can customize messages to different screening rooms. We can remotely send one type car ad to a G-rated movie and another to an R-rated movie.”

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Tags: Internet-Marketing, Online-Advertising, Media, Advertising

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