What started out as a regularly scheduled meeting on Tuesday to update Nielsen clients on a variety of initiatives, erupted into a debate over the validity of Nielsen’s plan to begin using its “live” national sample to test the simultaneous measurement of both TV and online viewing this fall. During the meeting, Nielsen said it has targeted a TV/PC sample of 375 households this fall, and would use that experience to evaluate a “broader deployment in the currency panel” by July 1, 2009.

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Tags: Media, Afilliate-Programs, Internet-Advertising, Internet-Marketing

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