Whether some sort of re-bundling between creative and media shops officially happens, it’s clear the concept already has a de facto existence. Take MindShare’s branded entertainment arm producing a 30-second spot for Unilever’s Dove that aired during the Academy Awards. Traditionally, that would have been the province of sister creative agency Ogilvy and Mather.

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Tags: Media, Internet-Marketing, Affiliate-Marketing, Online-Advertising

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