Whether some sort of re-bundling between creative and media shops officially happens, it’s clear the concept already has a de facto existence. Take MindShare’s branded entertainment arm producing a 30-second spot for Unilever’s Dove that aired during the Academy Awards. Traditionally, that would have been the province of sister creative agency Ogilvy and Mather.

SOURCE

Tags: Media, Internet-Marketing, Online-Advertising, Affiliate-Marketing

This entry was posted on Wednesday, March 12th, 2008 at 10:55 am and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.