With media chiefs finally conceding that their companies are under economic pressure, they are rethinking survival and growth strategies. This has been complicated by the digital sea change altering industry financial models. Core advertising revenue–a lagging economic indicator–is beginning to falter and shift to interactive venues, which also are proving to be recession-sensitive. They can no longer conduct business as usual, and they cannot convert to new markets fast enough to counter losses from a deteriorating economy.

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Tags: Affiliate-Marketing, Internet-Advertising, Marketing, Advertising

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