The percentage of people who use a TV network’s or program’s Web site to watch TV shows does not appear to be expanding, but people who use those sites seem to be using them to watch more programming. That’s one of the patterns that appears to be emerging from the second annual study analyzing how people use Web sites to watch TV programming from Knowledge Networks. Another key finding is that younger viewers tend to utilize such sites more often than older viewers, and they tend to be more favorably disposed to advertisers who sponsor them.

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Tags: Media, Internet-Advertising, Online-Advertising, Advertising

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