Online Publishing Insider: Overcoming The Unpleasant Stigma Of In-Text Ads

In the movie “Pleasantville,” there was a social stigma attached to anything that represented change, or that failed to measure up to a pre-defined idea of what was, well…pleasant. For the citizens of Pleasantville, pleasant meant roads that don’t go past the city limits, colors that don’t vary from the approved palette, and books with no controversial ideas. If we fast-forward from that black and white Mayberry-like town set in the ’50s to our current online media culture, we see new stigmas developing just as quickly as we dismiss old ones. Such is the case with in-text advertising.

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