The media marketplace is in a constant state of change. Off-platform, non-linear, broadband, DVRs and HD all create a vibrant yet unsettling advertising environment. The current standard of measurement needs to keep pace. Enter set-top-box data. Described by media experts as a new standard of measurement, set-top-box data resides in household cable boxes and tracks user activity. In this rush to market, it may be helpful to explore the definition of terms of measurement and address issues. Here is a short list to start the conversation.

SOURCE

Tags: Internet-Advertising, Affiliate-Marketing, Media, Advertising

This entry was posted on Friday, March 14th, 2008 at 2:00 pm and is filed under Online Advertising, Internet Marketing, Media News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.