If consumers have changed the way they interact with media, why is it that today’s new media marketplace differs only slightly from its offline counterparts? Web pages resemble print pages in magazines. Pre-roll, mid-roll and post-roll digital video advertisements resemble television’s ad formats. Yet Internet advertising — with its ability to engage the user, provide metrics to the advertiser, and flexibility for publishers — has the potential to be something much more exciting to marketers, publishers, and users than any media before it.

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Tags: Marketing, Affiliate-Marketing, Media, Online-Advertising

This entry was posted on Monday, March 17th, 2008 at 3:40 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.