Burnt rubber is the scent loved only by NASCAR drivers, fans and tire companies. In a print effort promoting its NASCAR Hot Pass product, DirecTV gives readers a firsthand whiff of the overpowering aroma that envelops drivers throughout a race. And it’s not hot dogs and beer. SOURCE

Tags: Affiliate-Marketing, Internet-Advertising, Online-Advertising, Marketing

This entry was posted on Monday, March 17th, 2008 at 3:10 pm and is filed under Internet Marketing, Media News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.