Last week’s research drop from Nielsen Mobile found that 23% of mobile users say they have seen ads on their phone in the last 30 days. About half of them responded to one or more of these commercial messages. I guess this is good news, if the experience of engaging ads on mobile is in any way rewarding to consumers. Otherwise, we risk turning users off to the mobile marketing model altogether. My own experience continues to be mixed….

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Tags: Internet-Marketing, Media, Affiliate-Marketing, Advertising

This entry was posted on Tuesday, March 18th, 2008 at 1:55 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.