Online Media Daily: Execs: We Still Don’t Have Video Ad Model

[Video] HOLLYWOOD, Calif. — Online advertisers still haven’t hit on the magic formula for video advertising, a panel of top executives agreed Monday at MediaPost’s OMMA Global Expo in Los Angeles. One possibility already tested by several panelists with positive results–pre-roll spots that can’t be skipped–was greeted with skepticism from audience members who doubted its long-term viability.

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