In 2006, the Chief Marketing Officer Council found over 26% of executives pointed to a lack of data and systems integration that prevented their organization from achieving the optimal level of customer insight and intimacy. the current CMO Council’s 2008 Marketing Outlook study still finds that only two of the top five solution investments for the year are CRM tools and customer analytics. SOURCE

Tags: Internet-Advertising, Affiliate-Marketing, Afilliate-Programs, Internet-Marketing

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