Marketing Daily: Creative Advertising Engages Consumers With Brands
[Strategy] HOLLYWOOD, Calif. — “Creativity doesn’t always have to be about the transaction or sale,” says Jay Suhr, T3’s senior vice president of creative services and account planning, during the Creative Panel at OMMA Global Hollywood. “It can be just as effective if it gives the audience the ability to engage, share, vote and otherwise create commentary with the brand.”
Tags: Advertising, Afilliate-Programs, Affiliate-Marketing, Internet-Marketing
