In a column a couple of weeks ago, I mentioned in passing that a banner ad and landing page for the upcoming movie “The Signal” had caught both my eye and my ear. The ad had a click-to-call feature that called in to a recording of the same noise that turns the film’s characters into killers. Real old-timers in the mobile marketing world (or those whose memory goes back three years) may recall that Stephen King’s novel of cell phone treachery, “Cell,” had a similar hook, and that mobile marketing campaign involved getting a voice message from King.

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Tags: Media, Marketing, Advertising, Internet-Marketing

This entry was posted on Tuesday, March 25th, 2008 at 1:34 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.