Email Insider: Content Segments: Full-Course Meals Or Bite-Sized Treats?
Last week I wrote about how email is such a tiny slice of the cross-channel marketing pie, and that it’s up to those of us working in the kitchen to cook something up to get a bigger cut. In the coming weeks, I’ll explore strategies and tactics we can use to simultaneously improve program performance, delight recipients, and raise the channel’s profile.
Tags: Internet-Marketing, Affiliate-Marketing, Media, Online-Advertising
