Let Supply And Demand Set Publisher Frequency
My last Email Insider column (”What’s the Best Frequency? Who Cares!”) drew this reaction from Eytan Abrahams of SourceMedia: “As a publisher, I stopped reading after this line: ‘If you are a publisher, this is still a reasonable question.’ (OK, so I did read the whole article …). What is the magic answer for publishers to this question?” We all want that magic answer, Eytan! For publishers, the frequency drivers are different than those for marketers: SOURCE
Tags: Affiliate-Marketing, Online-Advertising, Internet-Marketing, Advertising
