Concerning the TV spot advertising business, Irwin Gotlieb, CEO of WPP’s Group M, is spot-on. For decades, those local TV make-goods, those local pre-emptions - all which have delivered an atrocious 85% discrepancy rate on average for each local TV invoice — are too much to bear in this digital age, he says.

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Tags: Online-Advertising, Media, Afilliate-Programs, Internet-Advertising

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