MediaDailyNews: Nielsen Discloses Universe Glitch, Inflated Coverage Ratings For 20 Networks
Nielsen Thursday began informing clients that it has been understating household coverage estimates for about 20 television networks since at least October 2007, a move that has overstated their coverage area ratings during the period, and potentially inflated advertising buys by millions of dollars.
Tags: Internet-Advertising, Advertising, Internet-Marketing, Marketing

