According to the behavioral, attitudinal, aspirational OTX LMX Study: “The 24 hour day has given way to 31 hours of daily activity, as consumers multi-task everywhere (home, work, on the go) at any time, while diverting their attentions across multiple media platforms to communicate, gather information and be entertained.”

SOURCE

Tags: Marketing, Internet-Advertising, Advertising, Media

This entry was posted on Thursday, April 3rd, 2008 at 11:34 am and is filed under Internet Marketing, Media News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.