Marketing Daily: OMG! Unilever Launches Degree Girl Aimed At Teens
[Packaged Goods] In the print ad, Ashley Tisdale, star of the Disney Channel’s “High School Musical” franchise, walks toward a bank of photographers in a Hollywood setting, looking back in dismay to find toilet paper stuck to her shoe: an OMG! moment. Copy reads: “Tell us your OMG! moment and you could meet Ashley Tisdale!”
Tags: Advertising, Marketing, Internet-Marketing, Affiliate-Marketing

