Marketing Daily: OMG! Unilever Launches Degree Girl Aimed At Teens

[Packaged Goods] In the print ad, Ashley Tisdale, star of the Disney Channel’s “High School Musical” franchise, walks toward a bank of photographers in a Hollywood setting, looking back in dismay to find toilet paper stuck to her shoe: an OMG! moment. Copy reads: “Tell us your OMG! moment and you could meet Ashley Tisdale!”

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