NDP to introduce bill banning food and drink ads aimed at kids

“That’s generally what kids watch on television.”

- Ontario is facing a “serious problem” with overweight children and must do more to protect them by banning advertising directed at kids, NDP critic Rosario Marchese said.

He plans to introduce a bill Monday amending the Consumer Protection Act to prohibit commercial television advertising for food or drink that is directed at a child under the age of 13.

“We believe that marketers know when marketing works and it does affect dietary choices that children make,” he said.

“We know that corporations hire a lot of psychologists to market adequately to every category of age groups that one can think of. So we know that it affects kids.” Read more

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