[Pharma] The brands on the comScore’s list are also the subjects of high-profile marketing campaigns. Chantix, for instance, received a healthy advertising push in December and January targeting the key New Years Resolution market, which was likely a reason for its topping the list in February searches. “When a drug is advertised, then more searching is done online,” says comScore’s Lauren Kreiberg.

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Tags: Internet-Advertising, Internet-Marketing, Media, Afilliate-Programs

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