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Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. In today’s SEM agency issues column, “There’s No Secret Recipe to SEO,” William Flaiz shares some tips for guiding you down the path to SEO success.
Tags: Afilliate-Programs, Media, Online-Advertising, Affiliate-Marketing
If you’re a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. In today’s SEM Crossfire column, “Looking for Answers in a Search Marketing Forum? Be Specific!,” Frank Watson and Chris Boggs remind us that search marketing has grown into a very broad field, but if you take the time to ask specific questions, you’re much more likely to get you the answers you need.
Tags: Online-Advertising, Internet-Marketing, Marketing, Advertising
Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. In today’s vertical search column, “For Local Search, It’s All About the Online-Offline Gap,” local search expert Michael Boland explains that the need to bridge the gap between the online and offline worlds is a key issue in local search.
Tags: Advertising, Marketing, Internet-Marketing, Internet-Advertising
Microsoft has reached an agreement to acquire Greenfield Online, the owner of Ciao, a European price comparison and shopping site. This seems to be in line with Microsoft’s strategy of focusing on building up focused areas of search.
Ciao also includes consumer reviews and ratings with its search results. They boast a multimillion-user-strong online community and see more than 26.5 million unique visitors per month across seven countries. So far, more than 5 million product reviews have been generated.
Ciao joins Farecast, FAST, and Powerset in Microsoft’s portfolio of search-related acquisitions for 2008.
Ciaos success has been led by a team of talented people who took a unique combination of intuitive technology and the insight that comes out of their passionate consumer community to become one of Europes leading shopping comparison sites, said John Mangelaars, vice president, Consumer and Online, Microsoft Europe, Middle East and Africa. This makes the company a fantastic asset to the future of our search offer. Integrating Ciaos capabilities into Live Search will provide a strong launchpad for our commercial search offer in Europe and enhance our e-commerce offering on MSN.
Tags: Internet-Advertising, Afilliate-Programs, Online-Advertising, Marketing
