The accountability of online marketing is only as good as the analytics an advertiser employs. In today’s vertical search column, “Offline and Online Conversions Tracking: Increase Your ROI,” local search expert Gregg Stewart explains that tracking conversions — both online and offline — can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence.

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Tags: Online-Advertising, Media, Affiliate-Marketing, Afilliate-Programs

This entry was posted on Saturday, November 15th, 2008 at 2:15 am and is filed under Affiliate Programs, Internet Marketing, Media News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.