The accountability of online marketing is only as good as the analytics an advertiser employs. In today’s vertical search column, “Offline and Online Conversions Tracking: Increase Your ROI,” local search expert Gregg Stewart explains that tracking conversions — both online and offline — can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence.

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Tags: Affiliate-Marketing, Media, Online-Advertising, Afilliate-Programs

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