Marketing consultant and former Coke ad exec steps in to head marketing at Tremor Media.

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Tags: Online-Advertising, Marketing, Internet-Advertising, Affiliate-Marketing

The online ad industry’s increasing relevance to consumers and businesses made it that much more vulnerable to government inspection and the economic downturn in 2008.

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Tags: Online-Advertising, Marketing, Internet-Marketing, Media

ClickZ’s Experts draw from a wide assortment of specialties, including e-mail marketing, search engine marketing, online video advertising, Web analytics, and media buying and planning.

And the interests of ClickZ readers vary widely, too, based on a look at the 10 most popular ClickZ Experts’ columns published in 2008.

1. Seven Top Online Marketing Trends for 2008
Among the trends identified: social network niches, behavioral targeting, more sophisticated analytics.
By Heidi Cohen

2. Online Games Redefine Gaming
As the death knell rings for gaming’s ultimate icon, the console, marketers must transition to the new definition of gaming.
By Kevin Carney

3. How 20 Words Generate a 220 Percent Lift in Response
An old direct marketing trick can help e-mail marketing campaigns today.
By Jeanne Jennings

4. Voter-Generated Content Makes or Breaks Candidates
Voters get out to vote for the next US president after they get out their message.
By Christine Beardsell

5. The Average Conversion Rate: Is It a Myth?
Online marketers have embraced conversion rates of 2 to 3 percent when they should be aiming higher. Here’s why.
By Bryan Eisenberg

6. Brands Build Widget Ads; Will Consumers Come?
Kraft Foods, Nissan, and American Express are the latest to bring advertising to these shareable, downloadable applications.
By Anna Maria Virzi

7. Hotmail’s People Factor Sets the Rules
Even the most sophisticated spam filters have a human component: users who vote with their mice.
By Stefan Pollard

8. Content Optimization: Keyword Suggestion Tools
How to start optimizing your site’s content today using tools from Google, Yahoo, and Quintura.
By P.J. Fusco

9. Never on Sunday? Rethink Your E-mail Schedule
New reports show the best day to send your e-mail is Sunday.
By Karen Gedney

10.Seven Ways to Advertise on Facebook
A media planner’s guide to paid advertising opportunities on the social media network.
By Harry Gold

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Tags: Advertising, Marketing, Online-Advertising, Internet-Advertising

Online marketing news articles about the presidential campaign, social media, industry layoffs, and behavioral marketing were among the most viewed articles on ClickZ in 2008.

Here’s a look at the year’s most popular news items based on page views:

1. Clinton Needed More Search: Q&A with Google’s Greenberger
Google’s top political ad man contends savvy search advertising contributed to the success of both Barack Obama’s and John McCain’s primary season wins.
By Kate Kaye

2. Study: Blogs Influence Purchases More Than Social Sites
Blogs can have more impact on purchase decisions than social networks, a study finds.
By Enid Burns

3. ISPs Collect User Data for Behavioral Ad Targeting
Internet service providers track subscriber activities online for behavioral advertising purposes.
By Zachary Rodgers

4. Obama Spent Most of $3 Million This Year on Google
The search giant scored over 70 percent of money spent on online media buys for Barack Obama’s presidential campaign this year through April, according to information compiled from Federal Election Commission filings.
By Kate Kaye

5. McDonald’s Sprinkles Digital Fairy Dust with Happy Meal Game
Fuel Industries developed a world with fairies and dragons for pre-teens, adding a digital element to the next series of kids’ meals.
By Enid Burns

6. Does the New iPhone Hold More Promise for Marketers?
Apple introduces a faster, cheaper model with built-in GPS and makes way for blogging, e-commerce, and other mobile applications.
By Enid Burns

7. Top Social Networking Sites in May 2008
LinkedIn and Yahoo’s Flickr show triple-digit growth compared to a year ago.
Source: comScore

8. ClickZ’s Layoff Tracker for Digital Marketing Jobs
ClickZ’s ongoing tally of layoffs and headcount reductions in the digital marketing and ad-supported media sectors.
By Zachary Rodgers

9. MGM Deal Brings More Premium Content to YouTube
Video-sharing site signs deal that will bring many of MGM studio’s full-length features — supported by in-video advertising — to the Google-owned site.
By Douglas Quenqua

10. Top Real Estate Sites in February 2008
Home values may be sinking, but visitors to real estate sites were as curious as ever.
Source: comScore

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Tags: Advertising, Marketing, Online-Advertising, Media