Finally, a Digital Agency Buys a Traditional One

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What we’re reading this morning:

-Sapient to Acquire Nitro Group (Wall Street Journal) I’ve been waiting years for this to happen. Not sure this is really the first, but I do believe it’s the first of any size. Deal is worth approximately $50 million.

-Recession Could Leave Digital Ads in Stronger Position (New York Post) Category will claim nearly 20 percent of ad spend as others permanently decline, PwC finds.

-More MySpace Layoffs to Come… Overseas (TechCrunch) More than a hundred staffers will be cut at the company’s international offices, according to unnamed sources in this report.

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