Microsoft Sues Three for Click-Fraud
A sampling of what ClickZ’s editors are reading this morning:
-Microsoft Sues Three in Click-Fraud Scheme (NYT) Filing follows year-long investigation.
-P&G Viral Video Attempt Replaces ‘Guy Parts’ with ‘Girl Parts (AdAge) Risque effort for Tampax is a surprise coming from CPG giant.
-Facebook dethrones MySpace in the U.S. (LA Times) Comscore’s latest numbers show News Corp.’s dominant social media reach has been usurped.
-Multilayered Cadbury Campaign Takes Off (Mashable)
-Startup AdMob Talks With Possible Buyers (Bloomberg)
Tags: Affiliate-Marketing, Internet-Marketing, Online-Advertising, Media
